Tuesday, March 15, 2011

I wish these thoughts were mine and not from the brain of a marketing genius...because then I would be a marketing genius:

-"How was your day?" is a question that matters a lot more than it seems. It turns out that the people who like their jobs the most are also the ones who are doing the best work, making the greatest impact, and changing the most. Heretics are the new leaders.
-Marketing is the act of telling stories about the things we make.
-The "it" factor in leadership is attitude.
-Tribes are all about connection.
-If you want people to follow you, don't be boring.
-Tribes demand generosity and bravery.
-Whatever the status quo is, changing it is what gives you the chance to be remarkable.
-People always promote what they like. You don't have to ask them. If it's great, it will spread.
-It takes just as much effort to successfully get out of the way.
-A motivated group of followers is way more powerful than a large group without direction.
-The hardest thing to do is initiate.
-Change in the outside world is always an opportunity...no...an obligation for you to promote your passionate idea.
-Set up a life that you don't need to escape from.
-The moment you try to cash out on a movement is the moment it dies.
-Movements are most clear when they push the other direction.
-Transparency is the only option.
-The willingness to fail on the way to reaching the bigger goal is the secret to success.
-Secret of leadership: do what you believe in.
-The nonobvious moments are the most important for leadership.
-Being charismatic doesn't make you a leader. Being a leader makes you charismatic.
-When will you have enough of what you need in order to start leading a tribe? You always already do.
-Leaders aren't born. They decide.
-The world's job: to get you to follow.

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